2025 Pages Reporting Alpha Program

The Pages and Page Details reports give you a complete, unified view of how your website and content are performing—and why. Built on Conductor's data platform, they bring your web analytics, technical SEO, AI search, and keyword data together in one place, with precision, flexibility, and fidelity. Use them to measure overall website performance, investigate individual pages, and pinpoint exactly where to focus.

The Pages report shows unified performance and technical data across all your URLs. The Page Details report gives you a holistic view of any single page—its content, organic performance, and technical configuration side by side.

The Pages report

The Pages report is broken into two tabs:

• The Overview tab provides a visual trend of your website traffic, on-site engagement performance, and technical insights.
  
• The Pages tab provides a highly flexible view into the unified performance and technical data for all your URLs.
  

Across these tabs, you can understand and measure website performance and carry out technical investigation.

Review your organic performance

At the top of the Overview tab, the Organic Performance widget shows a summary bar of your performance for each of your integrated web analytics metrics across your reporting time period, with a chart below showing how your site has performed over time. This widget appears only if you have integrated your organization's web analytics.

Compare year-over-year performance in the Overview tab

To quickly identify trends, measure changes between the reporting period and the previous year, and report on high-level KPIs, compare your performance across years in the Year Over Year Performance chart.

Assess performance across all your domains

Review aggregated performance across all your websites. Measure total traffic, conversions, and other on-site engagement with multi-domain rollup reporting—as well as search engagement data from your integrated Google Search Console account—in the Overview tab.

See technical SEO data side-by-side with analytics metrics

In the Overview tab, see trended technical insights about your Page Indexability and Schema.org Usage.

In the Pages tab, investigate each page's performance with web analytics and technical data side-by-side. Because Conductor discovers pages on your site from multiple data sources, you can access data and insights for all your pages—even those that don't yet have organic traffic. You can also see traffic and on-site engagement data for every page your integrated web analytics reports as having organic traffic, with no page limit.

Note:

• For analytics data, data is aggregated across your selected date range.
• For technical data, to provide clarity into your current technical issues, data reflects a weekly snapshot from the most recent week of your selected range.

Review AI search data

Find crucial AEO insights, including AI traffic and citations, in unified views alongside traditional SEO data in Pages and Page Details.

Site and Page Citation Data

If you've configured tracked topics and prompts for AI Search Performance, you can see AI search response citations (and related topics) in Pages and in Page Details:

• Pages - Overview Tab
  The AI Prompts with Citations widget measures the trend and total number of tracked prompts in which your pages are cited across selected websites during the reported time period. This aggregate calculation looks across all AI search engines and locations.
  
• Pages - Pages Tab
  Review the Prompts with Citations and AI Topics columns in the table to measure how often your pages are being cited in AI search results and for which of your tracked AI topics—across all AI search engines and locations.
  
• Page Details
  • Review the AI Citations chart to see how many citations your page has earned, and—if you integrate Google Analytics 4 into Conductor Intelligence—the traffic driven to the page by those citations.
  • Measure the trend and total number of AI citations the particular page received within the reported time period. The AI Citation Prompts table includes the specific user prompts that are resulting in the page being cited in AI search results, plus the prompts' associated AI topic, persona, and search intent.
    

AI Search Traffic Data

If you integrate Google Analytics into Conductor Intelligence, you can see data and insights about the traffic driven to your site from AI search engines.

• Pages - Overview Tab
  • Measure and compare trends in total Sessions (or another measured metric) between AI Search and Organic sources with the AI vs Organic Performance chart. Specify which metrics you want to compare performance for and see aggregated AI performance across all major AI Search engines (ChatGPT, Perplexity, Claude, Copilot, Gemini, Grok, and OpenAI API).
  • Measure traffic and subsequent on-site engagement trends driven by different AI search engine providers (ChatGPT, Perplexity, Claude, Copilot, Gemini, Grok, and OpenAI API) in the Performance by AI Engine chart.
    
• Pages - Pages Tab
  Review the AI Search column group in the table, which includes filterable columns for each metric configured in your analytics integration. Measure the sessions and subsequent on-site engagement stats coming from AI Search-sourced traffic.
  
• Page Details
  • Measure and compare trends in total Sessions (or another measured metric) between AI Search and Organic sources driving traffic to the page with the AI vs Organic Performance chart.
  • Break down the traffic (and subsequent on-site engagement metrics) coming from each of the major AI search engine providers (ChatGPT, Perplexity, Claude, Copilot, Gemini, Grok, and OpenAI API) with the Performance by AI Engine chart.
    

Find the keywords your pages perform best for

Each page in the Pages tab includes an expandable menu that shows the top five keywords the page performs for in search. Keywords are sourced from your tracked keywords—which appear linked so you can jump to Keyword Details—and from your integrated Google Search Console account. To see all the keywords that rank for a page, click the link at the bottom of the menu to jump to the Keywords tab in the Page Details report.

What counts as "best performing"? Keywords are sorted in order of:

• First, Google Search Console Impressions (if integrated)
• Rank (if tracked in Conductor)
• Monthly search volume

Review aggregated performance across your reporting period

Review aggregated analytics metrics across the entire date range you report on.

Filter data flexibly

Column-level filters provide flexible ways to pinpoint exactly the data you want to see in the Pages table.

Save and reuse workflows with Views

Quickly uncover valuable insights, based on our customers' most common use cases, by selecting a preset view. Or design your own view with any column and filter combination, save it, then share it with your team so it's ready to go.

See the most up-to-date data available

You don't have to wait for the next weekly publication from your integrated analytics to see the most recent technical SEO data. If Conductor has new data available, we'll show it for the current, open time period.

See how your audiences interact with your content in search

Review your integrated Google Search Console metrics for each page in the Pages report.

Compare time periods to understand changes on your site

Access performance data for multiple time periods and compare the changes between them.

Filter this data by whether your pages saw increases or decreases in a particular metric between the periods you are reporting on.

Explore your charts' underlying data

To understand more about the data shown in charts on the Overview tab, use the Explore button to launch a report where you can see the pages that are driving the performance visualized in the chart.

In the Explore window, you can update the scope of your report (such as page group, reporting dates, and metrics) to dig into the pages driving your performance.

Export data to multiple file types

Download your Pages table data to .XLSX or .csv. Conductor maintains the columns, filters, and sort orders you've applied to the table.

Up to 1 million rows are available to export. If you have more than 1 million rows in the table, Conductor exports the top million based on your current sorting and filtering choices.

Especially large files are generated and emailed to you. You'll be able to download them from the email when they are ready.

The Page Details report

The Page Details report provides a holistic view into the content on a page, its organic performance, and its technical configuration. With this information, you can answer the following questions in a single place:

• Can this page be accessed by search engines?
• Are search engines able to index this page?
• What meta and semantic information is available for search engines to better understand this page?
• How will social media networks preview this content when it's shared?

This must-have data for technical SEOs appears directly in the Conductor platform, while empowering non-technical experts to fully understand the technical perspective in an intuitive, accessible way.

If you also use Conductor Monitoring and have enabled Javascript Rendering for the page's website, you can specify whether you want to see only the rendered DOM view or a DOM/HTML comparison for each change.

The report is broken into five tabs:

• Page Performance. View your integrated web analytics metrics for the page and the page's performance for keywords, including year-over-year data to identify trends, measure changes between the reporting period and the previous year, and report on page KPIs.
• Keywords. The keywords your page ranks for.
• Content. Data about your page's on-page elements.
• Technical. Data about your page's technical configuration.
• Changelog. A log of the technical changes made to the URL over your selected time range.

The Page Performance tab

The Page Performance tab shows this page's organic performance. The Organic Performance widget at the top reports the page's performance across the metrics integrated from your web analytics provider, with a chart below showing how the page has performed over time and year over year. This widget appears only if you have integrated your organization's web analytics. The tab also surfaces the page's AI search performance, described in Review AI search data above.

The Content tab

The Content tab includes on-page data about:

• Meta tags like title tags and meta descriptions.
• Headings (h1–h6).
• Social tags indicating Open Graph and Twitter Card implementation.

The Keywords tab

The Keywords tab shows you all the keywords for which the page is performing well. Use the Select search engines, locations, and devices control to set the search context for the data. For each keyword, the table groups columns into Keyword Details (keyword, monthly search volume, and Prime), Highest Ranking Page (Rank and Result Type), Google Search Console (Impressions, Clicks, CTR, and Average Position), and Preferred URL (whether the URL is your preferred URL and whether it's the highest-ranking page).

Keywords are sourced from your tracked keywords in Conductor—which appear linked so you can jump to Keyword Details—and from your integrated Google Search Console account.

The Technical tab

The Technical tab includes backend technical SEO data about:

• Indexability, including whether the page is indexable, what existing indexing directives appear, and whether the page appears in the XML sitemap.
• Hreflang tag implementation.
• Incoming redirects, listing all internal redirects pointing to the page.
• Incoming canonicals, listing all internal canonical links pointing to the page.
• Schema markup, displaying the Schema.org markup for the page.

The Changelog tab

The Changelog tab provides a comprehensive list of the technical changes that have been made to the page over your selected time range. You can filter the types of changes you would like to review.

Configuring the pages Conductor crawls for your data

A settings page in Conductor Intelligence lets you control the website crawl settings that dictate how Conductor crawls your site and produces technical data, including:

• Crawling settings, like Device type, User Agent, and peak and off-peak crawl speeds.
• Advanced settings, like monitoring location, HTTP Auth, Cookies, and HTTP Headers.
• Additional settings, like H2–H6 tags, number-only content, and relevant search engines.

For details, see the Website Crawl Settings article.

FAQs

How does Conductor generate the list of pages that appear in the Pages report?

Pages are sourced from:

• Your integrated web analytics.
• The pages you have ranking for the keywords you track in Conductor Intelligence.
• The preferred URLs you have configured for the keywords you track in Conductor Intelligence.
• If you also use the Conductor Monitoring product, Conductor crawls the rest of your website to discover pages.