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Content Profiles

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Content Profiles consolidate your brand voice, style, and compliance requirements into your AI-generated content, ensuring your content reflects your brand's identity.

You can create them in the Content Profiles activity and then apply them to your drafts in Writing Assistant.

Overview

Review Your Content Profiles

You can view all of the Content Profiles created in your account from the Content Profiles activity. See details like who created the profile and when it was most recently updated.

list of content profiles.png

Create a Content Profile

  1. Click Create a New Profile.
  2. In the Profile Details section, enter a Name and a Description for your profile.
    profile details section.png
  3. In the Style Guide section, add details about the Voice and Tone and Audience that relate to this profile. 
    styel guide section.png
  4. In the Usage Rules section, add rules as necessary to exclude any terms or phrases you want to avoid in your content.
    Add a content profile rule.gif
  5. Click Save Content Profile.

Edit a Content Profile

  1. Identify the Content Profile you want to edit and click the View / Modify button on the right.
  2. Make any changes to profiles settings you want.
  3. Click Save Content Profile.

Pro-Tip

You can use the Make a copy button to save a copy you can edit—so you can maintain the original version.
copy content profile.png
 

Delete a Content Profile

You can delete existing Content Profiles:

  • From the list in the Content Profiles activity. Just identify the profile you want to delete and click the Delete icon on the far right.
    delete profile from activity home.png
  • While editing a Content Profile. Just click the Delete Profile button.
    delete profile from edit activity.png

Apply a Content Profile

As you build a draft in Writing Assistant, you can apply a Content Profile:

  • In the Pick Your Targets form.
    Pick Your Targets 3 content profiles.png
  • In the Generate Draft form in the text editor (Write with AI > Generate Draft).
    generate draft.gif