Content Briefs 101

Creating content that drives meaningful organic traffic is hard, but it’s definitely easier with a strong SEO content brief. In this lesson, we’ll walk through what an SEO content brief is, some important components to include, and how to optimize your briefing process.

Topics include

• Challenges of creating customer-first content
• What is a content brief?
• Why are content briefs important?
• What are best practices for content briefs?

Related Resources

• Your Guide to an Effective SEO Content Brief
• Create a content brief with Content Guidance
• Using competitive insights to guide content briefs
• Draft new and existing content with Writing Assistant