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Web Properties Setup in Conductor Creator and Conductor intelligence

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Web Properties is your home for choosing and configuring the different web properties for which Conductor collects data. You can: 

  • Add web properties for Conductor to track.
  • Add comparison web properties from your SEO competitors for Conductor to track.
  • Manage those web properties over time.
  • Configure tools and features for each web property, such as web analytics integrations, content segments, categories, and more.

You can create a web property group in the Web Properties activity in the Settings menu.

Not sure how to approach creating web property groups for your organization? Refer to the How should I organize and optimize my web property groups? article for guidance.

Settings > Web Properties

Track Your Web Properties

Follow these instructions for adding a single web property. Need to add multiple domains, subdomains, subfolders, or pages? Refer to this section below.

You can track any of the following types of web properties—where your content lives online—in Conductor:

  • Your website's root domain
  • A subdomain on your website
  • A subfolder from your website
  • Your organization's YouTube Channel
  • Your organization's Amazon brand
  • An individual URL with content you consider part of your organization's digital presence. Note that this can include third-party sites that has content about your organization.

What domain should I add?

To track your entire website, use the root domain (example: example.com). Note that entering a domain like www.example.com will track only the "www." subdomain, and no other subdomains on your site. As a result, if you want to track several subdomains on your site—like blog.example.com, product.example.com, et cetera—consider entering the root domain.

To track a web property:

  1. Click Add Web Property.
    Add Web Property.png
  2. In the form that appears, enter the URL for the web property you want to add in the Enter a site field. The value you enter here will determine the kind of web property Conductor offers as a potential option to track:
    • Enter a root domain, subdomain, or subfolder from your website.
      add domain.png
    • Enter your organization's YouTube channel URL.
      To be recognized as a YouTube channel, the format should be: youtube.com/channel/[Your YouTube Channel ID].
      Add YT.png
      You can find your YouTube Channel ID, on your channel home page. Go to the About tab, click the Share icon, and select Copy Channel ID. The ID is now on your clipboard.
      findd yt id (1).gif
    • If you have added Amazon Tracking to your account, enter the URL for any Amazon product page from a brand you want to track, to add all Amazon content from that brand.
      add amazon path.png
      After Conductor identifies the Amazon product page, confirm the Amazon Brand from the list of potential properties.
      add select amazon brand.png
    • Enter a URL for a page that you consider part of your organization's digital presence.
      Add page.png
  3. Choose My Web Property.
    my web propertt.png
  4. Click Continue.
  5. Select whether you want to add this web property to an existing web property group or to create a new group.
    • If you choose to add to an existing group, select the group from the menu of active web property groups.
      Add to existing.png
    • If you choose to create a new web property group, enter a display name.
      Create new group.png
  6. Click Save or, if you want to add more web properties, click Save and Add More.
    save.png

If you created a new web property group, you will be prompted to add keywords to your new group. If you added a web property to an existing group, the keywords tracked for that group will be also apply to the web property you added.

Track Comparison Web Properties

By naming your competitors in Conductor, you get more data to help provide a fuller picture of your performance relative to theirs.

Follow these instructions for adding a single web property as a comparison. Need to add multiple domains, subdomains, subfolders, or pages? Refer to this section below. 

You can track any of the following types of comparison web properties—where your competitors' content lives online—in Conductor:

  • A competitor's website's root domain
  • A subdomain on a competitor's website
  • A subfolder from a competitor's website
  • A competitor's YouTube Channel
  • A competitor's Amazon brand
  • An individual URL where a competitor has content you consider part of that organization's digital presence.Note that this can include third-party sites that has content about your competitors' organizations.

To track a web property:

  1. Click Add Web Property.
    Add Web Property.png
  2. In the form that appears, enter the URL for the web property you want to add in the Enter a site field. The value you enter here will determine the kind of web property Conductor offers as a potential option to track:
    • Enter a root domain, subdomain, or subfolder from your competitor's website.
      add domain.png
    • Enter your competitor's YouTube channel URL. 
      To be recognized as a YouTube channel, the format should be: youtube.com/channel/[Competitor's YouTube Channel ID]
      Add YT.png
       
    • If you have added Amazon Tracking to your account, enter the URL for any Amazon product page from a brand you want to track, to add all Amazon content from that brand.
      add amazon path.png
      After Conductor identifies the Amazon product page, confirm the Amazon Brand from the list of potential properties.
      add select amazon brand.png
    • Enter a URL for a page that you consider part of your competition's digital presence.
      Add page.png
  3. Choose Comparison Web Property from the Report on this as.
    comparison web property.png
  4. Click Continue.
  5. Select whether you want to add this web property to an existing web property group or to create a new group.
    • If you choose to add to an existing comparison web property group, select the group from the menu of active comparison groups.
      add to existing comp group.png
    • If you choose to create a new comparison web property group:
      • Enter a display name.
        dispay name for comp.png
      • Select your web property groups and the search engines you want to compare this comparison group's performance against.
        selectcontext for comp.png
      • Select or create a label for this comparison web property group.
        select label for comp.png
  6. Click Save or, if you want to add more web properties, click Save and Add More.
    save.png

Track Multiple Web Properties at Once

You can add multiple domains, subdomains, subfolders, and pages at the same time. Note that:

  • You cannot add multiple YouTube channels or Amazon brands at the same time. You can add these one at a time with the method described above.
  • Adding multiple properties—your own or comparisons—will create a new web property group for each. If you want to group any of these properties, consider using the single-add method described above.

To add multiple properties:

  1. Click the Add multiple web properties link.
    bulk add click link.png
  2. Select whether you are adding one of your own properties or a comparison web property.
    bulk add select comparison or owned.png
  3. Enter the domains, subdomains, subfolders, or pages you want to track. Multiple entries can be separated by line breaks or commas.
    bulk add enter sites.png
  4. If you are entering comparison web properties, select your web property groups and the search engines to which you want to compare this comparison's performance.
    bulk add sekect comparisons.png
  5. Click Continue. You'll see a summary of the additions you are making.
  6. Confirm your additions are correct and click Add [x] selected Web Properties. Conductor will track data for these web properties.

Manage Your Tracked Web Property Groups

You can configure a number of aspects of each of your tracked web property groups by clicking Manage for the group you want to configure:
manage.png

Track Keywords for Your Web Properties

To track keywords for traditional search performance reporting, click Track keywords:

  • From the web property group on Web Properties.
    track from account setttings screen.png
  • From the Web Property Group Management form.
    track from manage.png

To track many keywords for a web property group, you can click the link to the Keyword Bulk Update tool.
go to bulk update.png

Track Topics for Your Web Properties

To track topics for AI Search Performance, click Track topics:

  • From the web property group on Web Properties.
    track topics from web properties.png
  • From the Web Property Group Management form.
    track topics from group management.png

To learn more about tracking topics and other AI Search configuration, refer to the AI Search Setup article.

Manage Your Comparison Web Properties

Manage your Comparison Web Property Groups

If you want to add or remove the comparison web property groups associated with one of your web property groups:

  1. Click Manage.
  2. From the Comparison web property groups dropdown menu, select additional comparison groups or clear current selections.

Add brand names to your Comparison Web Property Groups

You can add specific brand names to associate with your tracked comparison web properties to help our AI Search Performance reporting feature interpret AI search responses and ascribe brand mentions to your competition.

  1. Go to the Comparison Web Properties tab.
  2. Click Manage.
  3. Click Add brand names.
  4. Add brands to the form as described in the AI Search Setup article. The brand will be associated with your comparison web property when Conductor reviews AI responses for brand mentions.

web properties - add brands to comparison domain.gif

To learn more about other AI Search configuration, refer to the AI Search Setup article.

Configure Your App Integrations and Other Platform Tools from Web Properties

Web Analytics

Integrating your organization's web analytics data is a vital part of Conductor's value. To configure your integrations for the web properties in this group:

  1. Click Manage.
  2. Click Web Analytics.

Find directions for integrating your organization's analytics provider below:

Google Search Console

To integrate your account to take advantage of the Search Console Analytics report:

  1. Click Manage.
  2. Click Google Search Console.

You can use the Integrate Google Search Console with Conductor article to learn how to integrate.

Create and Configure Page Groups from Web Properties

To create and configure a page group:

  1. Click Manage.
  2. Click Page Groups.

You can learn how to create and edit page groups in the Page Group Setup article.

Configure the Click-through Curve for Your Web Properties

Click Show more and then Click-Through Curve to Customize the Click Through Curve Used in Conductor.

Edit Your Web Property Groups's Display Name

To edit your display name, simply hover and click where the name appears in the Web Property Group Management form.

edit name from as screen.png

Manage Your Tracked Comparison Web Property Groups

Using the Manage button in the Comparison Web Properties tab, you can configure a number of aspects for each tracked comparison web property group.

  1. Go to the Comparison Web Properties tab.
    select comparison web properties.png
  2. Click Manage for the group you want to make changes to.
    manage in comp tab.png

Make changes to the group. You can edit:

  • The display name.
  • The web property group and the search engines you want to compare this group's performance against.
  • The label for the comparison group.

Archive Tracked Web Properties and Web Property Groups

Depending on your reporting needs over time, you might want to remove web properties from your groups or entire web property groups from Conductor. You can do this by archiving these web properties and web property groups. The processes are the same for your web properties and groups as for comparison web properties and groups

Note that archiving a web property:

  • Deactivates any tracked keywords associated with the web property.
  • Removes it from reports, including both current and historical tracked keyword data. Note that—while the data is removed from report interfaces—your historical tracked keyword data (up to 24 months) is not deleted when you archive a related web property.

Archive a Web Property in a Group

  1. Click the Manage button on the web property group for which you want to archive a web property.
  2. Click the Archive icon for the web property you want to archive.
    archve property.png
  3. Click to confirm.

Archive a Web Property Group

  1. Click the Manage button for the archived group you want to archive.
  2. At the bottom of the form, click Archive this group.
    archive group.png
  3. Click Save to confirm.

Restore Archived Tracked Web Properties and Web Property Groups

Web properties within groups and whole web property groups can be restored from being archived.

  1. Click the Manage button on the web property group to which you want to restore an archived web property.
  2. Click the View Archived link.
    view archive in manage form.png
  3. Click the Archive icon for the web property you want to unarchive.
    unarchive property.png
  4. Click to confirm.

Unarchive a Web Property Group

  1. Click the View Archived link.
    view archived groups.png
  2. Click the Manage button for the archived group you want to restore.
  3. At the bottom of the form, click Unarchive this group.
    unarchive group.png
  4. Click Save to confirm.