Identify and research keywords with Conductor for Chrome
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This lesson will teach you how to find new keywords and topics to target using Conductor’s SEO Extension. Understanding how your audience is searching for key topics—and how your own and competitor pages are ranking—can help you create and optimize content that is visible for your customers at the right stage in their search journey.
Topics include
- Downloading and pinning Conductor for Chrome to your browser
- Identifying all the keywords for which any webpage is ranking
- Conducting topic research from any phrase on a webpage
- Creating and sharing a Content Brief from the Extension
Step-by-step
Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
- Download the Conductor for Chrome extension.
- Open a web page on your site or on any site you'd like to research.
- Click to launch Conductor for Chrome from your menu of extensions.
- In the Keyword Research section, review the keywords for which this page ranks, in addition to the search volume and rank.
- Highlight any text on a page to research basic information about the topic, including monthly search volume, the count of how often the topic is mentioned on the page, and what questions appear in "People Also Ask" results related to the topic.
- See any keywords or questions that interest you? Click them to see the top-ranking pages where you can learn how other sites are targeting the topic on their pages.