Keyword Groups

The Keyword Groups report provides an overview of how the keywords in a keyword group are performing.

Overview

Determine the keyword groups you want to focus on

There are a number of ways you can drill down to focus on only those keyword groups you're interested in:

• Select the web property from which you want to see data
• Select whether you want to see keywords sorted by True Rank or Standard Rank.
• Choose the location and device you want to see results for:
• Choose the date range for which you want to see results:

Review the data in the report

The summary bar reports the keyword group with the largest market share and the keyword group with the best content opportunity.

The table includes the following columns to give you information on each of your keyword groups:

• Keyword Group Name. Click on a name in this column to jump to the Visibility Performance report, filtered for that keyword group.
• Number of Searches in the keyword group
• Monthly Search Volume
• Visibility Distribution
• Average Rank
• Number of Searches Ranked in Top 100
• Market Share of Top 10. Click on the value in this column to jump to the Market Share report, filtered for that keyword group.
• Average Content Opportunity Score. This score, on a scale of 1 to 100, reflects where you can prioritize your SEO efforts. The score is calculated based on search volume and rank.

Using Keyword Groups

• Use keywords rank to identify opportunities
• Find content gaps across the customer journey with keyword groups

FAQ

Review this feature's frequently asked questions