Uncover opportunity by identifying underperforming content
This lesson demonstrates how to use page groups to analyze and prioritize underperforming areas of your website for content creation and optimization. You can use page groups to identify which sections need improvements based on organic traffic data—so you can optimize existing content and develop new pages.
Topics include
- Reviewing page group performance.
- Reviewing individual page performance in selected groups.
- Deciding on optimization priorities and content gaps for new page development.
Step-by-step
Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
Before you start, have you set up page groups yet? Need to create new groups? Learn how to set up page groups.
- Go to Page Groups (Performance > Websites > Page Groups).
- Choose the scope for the Page Groups report by selecting a:
- Web property to investigate.
- Date range to report on
- Metric to review.
- With the filter in the graph, choose the page groups you want to review.
- Identify spikes, drops, or other anomalous performance in the chart and table. What can you learn about your performance for specific page groups? Are you succeeding in specific areas of your site? Does certain content not perform as well in comparison?
- Click a page group to view the Pages report, filtered to show only the pages in the selected page group.
- Review the performance of individual pages in the table on Pages.
- Identify specific pages that might need optimization or find content gaps to fill.