Identify and track your top competitors with Market Share
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This lesson will teach you how to uncover who you are really competing with in organic search across the categories and topics most important to your organization. Monitor your performance against known business competitors and surface new or emerging competitors with a dynamically updating Market Share report.
Topics include
- Visualizing the competitive landscape with Market Share
- Using keyword groups and filters to assess competitive differences across important product lines and content areas
- Reporting on who owns the top organic search results—and your performance against comparison web properties
Step-by-step
Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
- In Market Share (Performance > Traditional Search > Market Share), apply a keyword group to focus the report on a specific product line or content topic.
- Review the domains ranking in the SERPs you are reporting on to learn who owns the greatest share of visibility.
- Use the table below to identify any domains that might be gaining market share over time.
As you perform these steps:
- Add widgets to a workspace so you can monitor market share over time.
- Add competitors as comparison web properties, if you don't already.