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Search Console Analytics FAQs

Why isn't data from one of my subdomains showing up in Search Console Analytics?

In your Google Search Console account, if you have added your domain as a "URL-prefix property", you won't see data from any subdomains in neither your Google Search Console reports nor in Search Console Analytics.

You'll need to add your domain as a "Domain property" to have Google include all of your relevant subdomains (which are then sent through to Conductor).

For information on configuring new properties in Google Search Console, refer to this page on Google's Search Console Help site.

 
 

Why does it look like my Google Search Console metrics fell dramatically during the current time period?

Is the date picker in the Search Console Analytics report set to show your data at a Daily or Weekly frequency?

If the date picker is set to report Weekly, you may see a drop-off in your metrics depending on how many days are included in the current week's total. This occurs because though you are reporting on data at a weekly cadence, Conductor continues to receive data daily from your Google Search Console account. The total shown for the current week represents the days already received from Google Search Console.

If the date picker is set to report Daily, consider investigating your site's technical health to be sure it doesn't have a critical issue.

 
 

How does Conductor determine the order of keywords in Search Console Analytics' Engagement Explorer table?

Keywords in this table represent up to the 50,000 keywords sent by Google for your Google Search Console-integrated web property, sorted by number of clicks.

 
 

Why can't I add device-specific keywords directly from the Engagement Explorer table in Search Console Analytics?

Because of the nature of mobile devices, configuring smartphone- or tablet-specific keywords in Conductor requires a city-level location. Google does not provide us with the data to determine the specific locations of the device data they provide through this integration, so adding keywords directly from the Engagement Explorer table in Search Console Analytics is not possible.

You can add these keywords individually or with a bulk update.

 
 

When is new data published from Google Search Console?

Conductor publishes data daily from Google Search Console when it becomes available—usually four days after the day occurs. For example, data for September 1 is published on September 5, data for September 2 is published on September 6, et cetera.

 
 

How does Conductor determine which keywords appear in the Engagement Explorer quick filters?

Each quick filter in Engagement Explorer of the Search Console Analytics report has its own parameters based on click-through rates (CTR) and impressions. Remember that the searches and the percentiles described below reflect the data from the domain you integrated with your Google Search Console (GSC) account.

Big Wins

Keywords performing in the 70th percentile or greater in CTR relative to all your searches appearing in GSCKeywords performing in the 50th percentile or greater in impressions relative to all your searches appearing in GSC

Targeted Wins

Keywords performing in the 70th percentile or greater in CTR relative to all your keywords appearing in GSCKeywords performing between the 30th and 50th percentiles in impressions relative to all your keywords appearing in GSC

Big Opportunities

Keywords performing between the 50th and 70th percentiles in CTR relative to all your keywords appearing in GSCKeywords performing in the 50th percentile or greater relative to all your keywords appearing in GSC

Targeted Opportunities

Keywords performing between the 50th and 70th percentiles in CTR relative to all your keywords appearing in GSCKeywords performing between the 30th and 50th percentiles in impressions relative to all your keywords appearing in GSC

High Risk - High Reward

Keywords performing between the 30th and 50th percentiles in CTR relative to all your keywords appearing in GSCKeywords performing in the 70th percentile or greater in impressions relative to all your keywords appearing in GSC