Integrate Conductor's MCP Server with Your AI Tools

Now in an Early Access program, Conductor's MCP server lets you integrate your Conductor account with out-of-the-box connectors, right in your LLM. From there, you can query your Conductor data using the LLM's AI model. 

Ask LLMs questions like:

What are the topics in AI search in which my website has the most success being cited? What pages are being cited the most?

How am I performing for my tracked prompts compared my competitors? What topics should I focus my content optimization on?

What are some topics that I don't already track that I might consider tracking with Conductor?

You'll be able to get creative with the questions you ask. The conversational interface can help you ask the right questions—and surface hidden insights in your data.

Use Cases and Prompt Suggestions

These are just some ways you might start to use Conductor's MCP server.

Getting Started

These probing prompts can help users get familiar with the insights available to them through the MCP.

Probing prompt

  • Show me which Conductor accounts I have access to
  • Use [account name and ID] for further analysis
  • Show me the tools and data that I have available via Conductor
  • What are the timeframe in which you have data for via Conductor?
  • For which queries do I have the most brand mentions across all topics?
 
 

Brand Mention Analysis

These prompts are meant to analyze brand mention performance in AISP data. When you ask questions, always use the word “brand mention” to instruct it to understand what you mean.

Remember right now a prompt or tracked prompt in the dataset is called “a query”.

Topic- and prompt-centric

  • for what topics do I have the most number of brand mentions?
  • what about topics that have the most unbranded queries that have brand mentions for me
  • for which queries do I have the most brand mentions across all topics?

Competition-centric

  • who are my biggest competitors by brand mention market share?
  • what are some of the topics and queries that [competitor brand] performs well on in terms of brand mentions vs me
  • list of queries where I beat [competitor brand]
  • please list Queries where [competitor brand] beats me
  • can you show me a pie chart of share of voice for brand mentions between me and my top competitors

Historical or trended over time

  • can you analyze how has my brand mention share of voice changed over time with the data you have?

Persona or intent analysis

  • can you analyze where I have strongest and weakest brand mentions by persona?
  • can you show me where my best and worst performing topics and queries are by persona in terms of brand mentions?
  • can you analyze where I have strongest and weakest brand mentions by search intent?

Location and Search Engine

  • can you analyze my brand mention performance by search engine and locations?

Recommendations

  • based on all of these analyses for my brand mentions across my top competitors and by persona as well as by search intent, can you come up with top 5 things you would recommend if my goal is to improve my brand mention performance overall? Be concise.

AI Response Snippet (Coming Soon!)

  • can you show me actual AI response snippets of where I have brand mention? I am not sure if this is available in the tools
 
 

Citation Analysis

These prompts focus on understanding brand’s citations in LLMs. Note: We are currently working to refine this use case as we QA the dataset. Please view the responses as directional to what the capability can do and less about the specific data in the outputs. 

Probing

  • can you tell me what kind of analysis I can do with the ai_citations_marketshare tool?

Topics and Prompts

  • what about topics that have the most unbranded queries that have citations for me
  • for which queries do I have the most citations across all topics?
  • show me topics (or queries) where I am mentioned but not cited
  • show me my citation performance over time

Competition

  • can you show me share of voice for citation mentions comparing me vs my top competitor domains
  • i want to understand citation domain analysis of me against all other domains that were cited in ai_citations_marketshare
  • who are my biggest competitors by citation market share?
  • what are some of the topics and queries that [competitor domain] performs well on in terms of citations vs me
  • list of queries where I beat [competitor domain] for citations

Persona or intent analysis

  • can you analyze where I have strongest and weakest citations by persona?
  • can you show me where my best and worst performing topics and queries are by persona in terms of citations?
  • can you analyze where I have strongest and weakest citations by search intent?

Recommendations

  • based on all of these analyses for my citations across my top competitors and by persona as well as by search intent, can you come up with top 5 things you would recommend if my goal is to improve my citation performance overall? Be concise.
 
 

Sentiment Analysis

These prompts are used to understand the actual sentiments of the AI responses in conjunction with tracked prompts. We only perform sentiment analysis for your own AI responses.

Probing

  • what kind of analysis you can perform with sentiments across both tools in Conductor?

General sentiments

  • analyze sentiment for me and my top competitors for brand mentions

Topics and Prompts

  • for which topics do I have the highest or best sentiments around?
  • for which topics do I have the lowest or worst sentiments around?
  • for which queries do I have the highest or best sentiments around?
  • for which queries do I have the lowest or worst sentiments around?

Trended over time

  • how have sentiment trends changed over time?

Persona and intent analysis

  • sentiment trend by persona and intent
 
 

Be Specific

Rather than use generic terms like “visibility”, use the words we use in our product and documentation: “brand mentions” and "citations". You'll get better results from the LLM!

 

Configuring Conductor's MCP Server

Have you been granted access to Conductor's MCP server program? Refer to the instructions linked below for setting up the connector.

Configuring Conductor for ChatGPT

If you are participating in the program, contact your Conductor team for instructions about configuring Conductor's connection to ChatGPT.

Configuring Conductor for Claude

If you are participating in the program, contact your Conductor team for instructions about configuring Conductor's connection to Claude.

Note

If your user and organization have not been granted access to the Conductor MCP program, you may be able to set up this connector, but you won't be able to query data in Conductor.

 

FAQs

Review this feature's frequently asked questions