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Conductor Glossary

This is a auto-generated Article of all your definitions within the glossary.

Glossary

This is a auto-generated Article of all your definitions within the glossary.

  • brand

    In Conductor's AI Search Performance reporting, a "brand" refers to the presence and positioning of your organization's identity—or of its products and services—across the AI search landscape. This might include how the brand is cited, mentioned, and positioned across various topics and for various personas.

  • Caliperbot

    To collect web data, Conductor uses a single web crawler that identifies itself as Caliperbot. Caliperbot crawls your site's HTML code to provide information and SEO recommendations in Conductor. As it crawls, Caliperbot takes note of on-page elements like title tags, header tags, and other metadata—just like Google's Googlebot does when it crawls your site to add it to their search index.

  • citation

    A "citation" is when Conductor identifies a link to your website among the sources an AI search engine used to create an AI search result.

  • comparison web property

    Comparison web properties represent traditional business competitors, industry competitors, online competitors, or other web properties for which you want to gather data to compare with your tracked web properties. Account owners determine which comparison web properties Conductor collects data for in the Web Properties activity.

  • Conductor AI

    Conductor AI is the next generation of Conductor’s platform. Conductor AI includes all of our new capabilities designed to help brands in AI LLM search. Access to Conductor AI requires organizations to be on our new subscription plan, which seeks to tailor what your organization spends to your usage in our products.

  • Conductor Creator

    Creator is Conductor's suite of features in the Conductor AI platform for creating and optimizing your website's content.

  • Conductor Intelligence

    Intelligence is Conductor's suite of features in the Conductor AI platform for measuring your website's performance.

  • Conductor Monitoring

    Monitoring is Conductor's suite of features in the Conductor AI platform designed to monitor your website's technical health.

  • Conductor SEO

    Conductor SEO describes our legacy platform before moving to our new Conductor AI subscription plan. Some features may not be supported in Conductor SEO in the future, so be sure to switch your account to our new subscription model promptly.

  • ContentKing

    ContentKing and Conductor Website Monitoring are previous names for our Conductor Monitoring product. You may see images or other references to these brand names in older content.

  • Explorer

    Explorer is the former name for Conductor Intelligence's Research feature. You may continue to see references to Explorer on our Knowledge Base, on our website, or in other content about Conductor's platform.

  • keyword

    Keywords are the topics your audience types into search engines. In Conductor, a tracked keyword represents the keyword a person enters in to a search engine in a particular place and on a particular type of device. When you track a keyword in Conductor, you will select this combination of keyword, search engine, location, and device.

  • Keyword Bulk Update

    Keyword Bulk Update is a tool in Conductor that allows you to create or edit keywords for your account in bulk. This tool uses a Microsoft Excel file you can download from Conductor, makes changes to, and then upload back in with your changes.

  • keyword group

    A keyword group in Conductor is a collection of keywords that you want to track together. Viewing your keyword data at an aggregate level is an effective way to help connect your SEO efforts with your business objectives, get market share data, and gain competitive insight.

  • mention

    A "mention" is when Conductor identifies one of your brands as appearing in the text of an AI search result.

  • Modeled Traffic

    Modeled Traffic (formerly known as TrueTraffic) is Conductor's solution for discovering how much organic traffic your content drives based on when it appears in the results for a given keyword. Modeled Traffic calculates the traffic generated by individual keywords based on their online visibility, consumer demand models, and behavior models. With a clearer picture of the keywords driving traffic to your site, you can make informed decisions on how to prioritize your content creation and search initiatives.

  • monthly search volume

    Monthly search volume (sometimes abbreviated to MSV) is the number of times people searched the keyword during a month. It tells you the keyword's "search demand"—how popular the keyword is during that month. More popular keywords have higher search demand, and drive more traffic to their top search results because more people search for them.

  • organic traffic

    Conductor considers organic traffic to be traffic that generates at least 1 session attributed to organic search in your integrated analytics platform.

  • page group

    Page groups show you aggregated page data relevant to your business. Page groups are the page-level equivalent of your keyword groups. Each group should contain pages that are similar and closely related or have something in common.

  • persona

    A "persona" refers to an example of the type of person who might be searching for one of your topics.

  • preferred URL

    A preferred URL for a keyword is the landing page you want to rank for that particular keyword. Each tracked keyword can have one preferred URL.

  • premium

    Premium keywords allow you to track keywords on premium search engines, such as 360, Baidu, Daum, Naver, Seznam, Shenma, and Sogou

  • prime

    Represented by a star icon, you can use the prime designation to mark it as a favorite, important, or any other designation that you want to track.

  • prompt

    A "prompt" refers to the terms or phrases that users enter into AI search engines. Each prompt you track belongs to a tracked “topic”, and reflects how a user might signal their interest in that topic. Conductor analyzes your tracked prompts to understand how your brand performs for topics in terms of visibility in AI search results.

  • Ranked keywords

    If a page you report on appears without traffic data, the likely reason is that it was not in the top 10,000 pages (or 100,000 pages, if you have upgraded) receiving organic traffic on your tracked web property.

  • Searchlight

    Conductor Searchlight is the former name of the Conductor platform. You may see references to Searchlight—especially in previous correspondence, older articles and training videos, or in other media on our site.

  • Standard Rank

    Standard rank refers to the rank associated with standard link results on the search engine results pages, as distinct from universal results. Standard rank does not take universal results into account (outside the few exceptions outlined in the Knowledge Base).

  • topic

    In AI Search Performance reporting, a "topic" refers to a thematic area around which AI search engines organize information. AI Search Performance reporting includes market share analysis based on mentions and citations at the topic level, and further exploration into the prompts that represent each topic.

  • top ranker

    Top Rankers represent those pages (outside of your own) that are ranking in certain positions on a search engine results page (SERP).

  • True Rank

    True Rank is the ranking assigned to universal search results. True Rank aggregates standard rank with universal results to give you a more holistic view of a user's search experience.

  • universal result types

    Universal search results provide content that go beyond standard results, including other forms of digital content. In Conductor, True Rank aggregates these different types of results to provide a holistic sense of how your content ranks, beyond standard rank.

  • visibility zones

    A visibility zone is a range of rank positions. Conductor considers the top 100 rank positions as having 5 distinct zones: -Hyper Traffic (positions 1-3) - Traffic (positions 4-10) - Striking Distance (positions 11-20) - Emerging (positions 21-40) - Developmental Zone (positions 41-100) Visibility zones are used in Conductor for filtering reports and in charts to help you understand a site’s rankings across many keywords.

  • web property group

    The content you create for your audience exists across many different sites, hosted on different web properties. It might be content on domains you own or even branded content on third-party sites. You can monitor content on these different sites by tracking each of the relevant web properties in Conductor. When you add a web property to Conductor, you add it to a collection of web properties called a web property group. These groups contain one or more web properties that you want to track together—so you can report on their performance on search engine results pages for a single set of keywords, and see a more holistic view of that performance.

  • workspaces

    Workspaces are Conductor's customizable data reporting tools. Workspaces offer flexible ways to organize and personalize how you and your company view, analyze, and share search intelligence. You can collect views of data from throughout Conductor in one place and add customized content to accompany it.