Improve your website's visibility with competitive insights (Platform: Finding Content Opportunities with Conductor)

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The lesson covers how to use Market Share to analyze competitor visibility for targeted keywords and identify content improvement opportunities. By comparing domain performance and keyword rankings, you can strategically focus on optimizing existing content or creating new pages based on competitor insights. 

Topics include

  • Navigating Market Share to analyze competitor visibility.

  • Filtering and comparing keyword groups and result types.

  • Investigating competitor domains in Research for deeper insights.

  • Using keyword filters to identify and prioritize content optimization opportunities.

Note: "Research" was previously named "Explorer" and may be referred to as such in the video below.  

 

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:  

You can use keyword groups in this workflow. Need to create new groups? Learn how to set up keyword groups. 

  1. Go to Market Share ↗️ (Performance > Traditional Search > Market Share)

  2. Review the chart to identify the properties with the best market share of the results you are reporting on. If you want to focus your report choose keyword groups, result types, and web property types to focus on the most relevant competitor web properties to review.

  3. Choose a domain and go to Research ↗️ (Performance > Research).

  4. Enter the domain you chose in Market Share and click Explore.

  5. Compare your domain with your chosen domain.

  6. Review the competitor's performance, including:

    • In the At a Glance tab, Modeled Traffic trends and Answer box ownership.

    • In the Keywords tab, keywords that the domain ranks for. You can filter this data to best identify the topics that might be most valuable to target with new or optimized content.

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