Conductor Intelligence Setup Guide
This guide is primarily intended for users responsible for configuring your organization's new Conductor Intelligence account. Most of the steps below require an Admin or Standard user type. For more information about user types, refer to the What Are the Differences Between User Types in Conductor? FAQ.
Step 1: Add your website
Who can do it? Admin or Standard users
You may have already added your website if you also have Conductor Creator. If so, you can move to the next step.
Why?
Your website is the heart of your SEO strategy, so this is the first step to helping us frame your SEO data the right way. Adding a web property is required to unlock most features in Conductor.
And don't stop there... to paint a more complete picture of your competitors' performance relative to your own, you can add your competitors' sites to Conductor as well.
Step 2: Add keywords
Who can do it? Admin or Standard users
Why?
Tracking a keyword monitors whether your website appears anywhere in the top 100 search results for that keyword each week. You can enable daily tracking if that is included in your account.
Some things to know about tracked keywords:
- You must add keywords to unlock most of the keyword reports
- You can track keywords across different locations and device types, but these are added as separate tracked keywords. For example, the keyword "example" tracked on Google (US / English) in San Francisco on Smartphone would be configured separately from "example" tracked on Google (US / English) in San Francisco on Desktop.
- Be sure to track keywords as soon as possible: keyword data collection takes between 4 to 10 days
Not sure which keywords to track? Use Research to find keywords your website is ranking for.
Step 3: Add Topics and Prompts
Who can do it? Admin or Standard users
Why?
Adding topics and prompts to Conductor enables AI Search Performance track the AI search engine queries that matter to your business. View brand mentions, citations, and market share across your key thematic areas.
And, by tailoring prompts for each topic, you gain precise, actionable insights into how AI search surfaces your brand, ensuring measurement and optimization efforts directly align with your strategic goals.
How?
Step 4: Integrate your data
Who can do it? Admin or Standard users
You may have already integrated your web analytics if you also have Conductor Intelligence. If so, you can move to the next step. Just don't forget about integrating GSC as well!
Why?
Adding a web analytics integration lets you see your organic search traffic alongside your keyword data and is required to start Conductor’s automatic change detection to title tags, meta descriptions, and header tags.
Integrate web analytics as soon as possible: the initial data processing can take up to two weeks.
How?
- Learn more about integrating web analytics and Google Search Console
- Integrate your website’s web analytics in Settings
- Integrate your Google Search Console in Settings
Step 5: Create page groups and keyword groups
Who can do it? Admin or Standard users
Why?
Customize your reporting for your organization:
- Create page groups so that you can filter reports to specific areas of your website and compare their performance.
- Create keyword groups so that you can filter reports to business areas, product lines, campaigns, or topics.
How?
- Learn more about creating a page group and keyword group
- Create page groups in Settings
- Create keyword groups in Settings
Step 6: Add your team
Who can do it? Admin users
Why?
Organizations that have the most success and best outcomes with Conductor Intelligence involve as many of the teams and stakeholders that might get value from the platform. There's no limit to the number of users you can add to Conductor, so be generous with the invites!
Step 7: Start your research
Who can do it? Any users
Why?
You’ve set up your account—now start digging into what you can accomplish with Conductor. Here are the best places to start.
- Look up your site or a competitor.
- See how people are searching for a topic.
- See how to optimize an existing page by entering a page, and optionally including a target topic.
- See how to set a new piece of content up for SEO success by entering a topic.
- Measure your performance with Conductor's rank and content reports.
- Create a custom view to use as a dashboard or shareable report. Try one of our easy-to-use templates or build your own.
Step 8: Get the Chrome Extension
Who can do it? Any users
Why?
See valuable SEO insights while viewing pages on any website.
How?
- Learn more about Conductor's SEO Chrome Extension
- Add Conductor’s Chrome Extension to your browser
Other Products? Configure them next...
If your organization also has Conductor Creator or Conductor Monitoring, be sure to configure them as well!
What's next? Get Trained!
Who can do it? Any users
Why?
You've made an investment in Conductor—make the most of it with our guided trainings.