Building an executive report

This lesson provides an overview of the various platform areas you can use to create executive-level reporting. By adding relevant data to a workspace, you can present concise, actionable organic marketing insights to your leadership team that align with strategic business goals.

Topics include

• Showcasing how your content is driving organic traffic with Pages and Page Groups.
• Using Search Console Analytics and Keywords to highlight SERP performance.
• Presenting competitive search insights with Market Share.
• Organizing your workspace for presentation to leadership.

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go: 

1. Go to Pages and Page Groups to add widgets to a workspace.
   • Use these widgets to measure your organic performance for sections of your site and for specific pages.
   • Need to configure page groups? Refer to the Page Groups Setup article.
2. Go to Search Console Analytics.
   • Add widgets to your workspace to show trended engagement data like impressions and clickthrough rate.
   • Don't have Google Search Console integrated with Conductor Intelligence? Refer to the Integrate Google Search Console with Conductor article.
3. Go to the Keywords and Market Share reports.
   • Add widgets to reflect your site's performance for the keywords you care about and how much of the search engine results pages you own compared to your competition.
   • Want to identify and track other domains as your competitors? Refer to the Track Comparison Web Properties section of the Web Properties Setup article.
4. Go to Workspaces to:
   • Customize your new workspace with custom headers and widgets.
   • Review your report.
   • Schedule for delivery to all your relevant stakeholders.