Monitor your content's search performance (Platform: Report Building with Conductor's Workspaces)

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This lesson will teach you how to monitor rank wins and losses for the topics you care most about. Based on your tracked keywords, build a report enabling your team to react quickly to SERP fluctuations and spot content opportunities more easily. 

Topics include

  • Using the Keywords report to monitor visibility performance over time.

  • Creating widgets to highlight important rank movements.

  • Optimizing your workspace, and scheduling it for automatic delivery.

 

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:  

  1. Go to Keywords ↗️ (Performance > Traditional Search), and filter the table by a keyword group to refine your report to a relevant topic or area of concern.

  2. Add the following widgets to a workspace:

    • Your Visibility Over Time

    • The Your Keyword Ranks table, filtered and sorted to show keywords where your content :

      • Currently ranks in the top 10 positions.

      • Has fallen from the top 10 positions.

      • Currently in "striking distance"—that is, in positions 11-20.

      • Currently not ranking well with positions 21-100.

  3. Identify one or more important keywords in the table. For each:

    1. Click to go to their Keyword Details report.

    2. Go to the Rank Trends tab.

    3. Add the trend chart to your workspace.

  4. Go to Workspaces ↗️ to: