Monitor your search performance across locations (Platform: Report Building with Conductor's Workspaces)

Are you a Conductor customer?

Take this tutorial in the platform to have your progress and completion tracked!

Not a customer? Click here to view this lesson

Are you a Conductor customer? Review this tutorial in our in-platform Community—and find all our other user education content and forums: View in Community

This lesson will show you how to build a report to monitor your SEO performance across locations. As user behavior, competition and search engine results can vary widely by city and by country, understanding where you rank and who you compete against is key to improving your local search visibility for the cities or countries that matter most to your organization. 

Topics Include

  • Understanding for which locations you are performing well vs underperforming in search

  • Monitoring your local visibility over time and local rankings for top keywords

  • Uncovering your top competitors by location

  • Organizing your workspace, and scheduling it for automatic delivery

 

 

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:  

  1. Go to the Locations ↗️ report (Performance > Traditional Search > More > Locations).

  2. Select the relevant search engines, locations, and devices you want to include in the workspace you build.

  3. Choose a keyword group to focus your report on (and be sure to choose this group for each report you add to your workspace below to maintain a consistent set of data).

  4. Set a date range for the repot, such as "Last 4 Weeks".

  5. Add the Market Share Changes widget to a new workspace.

  6. Add the Market Share Locations overview table at the bottom to a new workspace.

  7. Go to the Keywords ↗️ report (Performance > Traditional Search > Keywords).

  8. Set the Keywords report and filter it by location your top performing location and device type,  the keyword group you used above, and the date range you used above.

  9. From the Overview tab, add the Visibility Over Time chart to the workspace you are building.

  10. In the Keywords tab, customize the keyword table's visible columns and sorting as needed.

  11. Add the Keywords table as a widget to your workspace.

  12. Repeat steps 8 through 11 for the second- and third-highest performing locations.

  13. Go to Market Share ↗️ (Performance > Traditional Search > Market Share).

  14. Reapply your previous settings (location, device, keyword group) for your top-performing location.

  15. Set the Search Results menu to Top 10.

  16. Add the pie graph as a widget to your workspace.

  17. Repeat steps 14 through 16 for the second- and third-highest performing locations.

  18. Open your workspace and organize it as necessary:

    • Arrange the widgets by city.

    • Add headers for each city-specific data set.

  19. Schedule the workspace to be sent to stakeholders.