Performing Audience & Topical Research (Platform: Conductor Workflows for New and Existing Content)

Are you a Conductor customer?

Take this tutorial in the platform to have your progress and completion tracked!

Not a customer? Click here to view this lesson

Are you a Conductor customer? Review this tutorial in our in-platform Community—and find all our other user education content and forums: View in Community

This lesson covers the foundational workflow for audience-first content strategy. You'll learn how to use Research to find high-value topics your audience is actively searching for and validate your ideas before you start writing. 

Topics include:

  • Analyzing topics in Research

  • Filtering for intent, questions, and other subtopics

  • Performing a content cannibalization check in Content Guidance

  • Sending a validated topic to Writing Assistant

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go: 

  1. Go to Research ↗️ (Performance > Research).

  2. Enter a topic and review the Overview tab for search trends and related questions.

  3. Go to the Related Keywords tab and refine your list using filters like Search Intent, Question Keywords, and include/exclude terms.

  4. Click the blue arrow to analyze the top 5 ranking pages for competition.

  5. Pro-Tip: Run your target keyword through Content Guidance (Content > More > Content Guidance) to check for content cannibalization.

  6. If no page ranks, “Start Writing” with Writing Assistant.

  7. In Writing Assistant, select 1-4 highly relevant secondary keywords and leave the URL field blank to create new content.

 

Related Resources