Keyword Research for a topic with Research
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The lesson demonstrates how to use Research for keyword research. You'll learn the importance of understanding customer search behavior to create relevant content, and how to use various tools and metrics to tailor your strategy.
Topics include
- Performing keyword research with Research.
- Analyzing audience search behavior and social trends.
- Using related keywords and demographic data for content creation.
- Filtering and evaluating topics based on search intent and competition analysis.
Step-by-step
Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
- In Research, enter a topic you want to research and click Explore. You'll be taken to the Topic Overview report, where you can review details about your topic's related engagement, social mentions, interests, and occupations.
- Click the Related Keywords tab. In this report, review the keywords from Conductor's index of related topics. You can use filters to refine what keywords best address your needs.
- Click the Actions icon to create a brief. As you go—and as you find information you want to note—use the Actions icons through the reports to add data to your brief.